Publicizing with Video

Yesterday I helped record the video for our new Smartest Card campaign. Great fun. Of course I was working with an experienced videographer from the band Airiel Down, but it did get me to thinking how easy it would be for library staff to make short videos and post them to their facebook, you tube, or on their home page. What a great way to promote our libraries. Here's a picture of us in the filming process.

Talented Musician to be our Spokesperson

Great news - Beaux Foy, the lead singer, for Airiel Down, has agreed to serve as the state spokesperson for our Smartest Card Campaign this year. Not only is Beaux a very talented musician, but he actively works with several community partners to improve lives in North Carolina. Watch this blog for updates on our campaign.

Interesting, Powerful Stats

Recently ALA completed a national study of public libraries and internet connectivity. The study reports that all public libraries provide public access to computers and the Internet. More than 87% of libraries provide technology training, and more than 2/3 offer access to e-books. Unfortunately the study also points out an increased demand for library technology resources but a decreased funding at state and local levels. Here's a slideshow that highlights some of the findings. Some great supporting facts to use in your fight toward increased funding.

Who is Doing What With Social Media?

Today, the Pew Internet & American Life Project released a detailed report on social media and how it is affecting our lives. Some very interesting implications for libraries. Check out the summary http://www.linkedin.com/news?viewArticle=&articleID=580291790&gid=116930&type=member&item=58353016&articleURL=http%3A%2F%2Fselnd%2Ecom%2FilcMIh&urlhash=Qp9k&goback=%2Egde_116930_member_58353016

Boomers @ your Library

I've just completed a fellowship with the State Library of California that focused on providing library services to the boomer population. It was an excellent fellowship and addressed how we as public libraries can change how we serve and engage midlife adults. The Transforming Life After 50 ning offers a multitude of resources and I would encourage you to check it out.

The Power of Words

This you tube got me thinking how important it is for us in libraries to think about how we promote our libraries and what we say. Even if it's just on a flier or sign we post in our libraries. Watch it and see what you think. ="">

Tough Business Questions? Get Help

Of course we all want to market the great services we have in our library, but before we market we need to be sure we can provide the service we promote. Now in North Carolina there is a new service that can help you better answer your business reference questions. askBLINC is a group of librarians with business expertise who are ready to help. The askBLINC service is designed to help library staff who sometimes feel unsure about finding answers to business reference questions. And it's easy. Just email your business-related question to: askBLINC@gmail.com.