Promotional Video

I was thinking about our new category in the Best of Show this year - videos. This one from the Colingswood Library is fabulous - funny, creative, promotional! What a great way to advertise a fundraiser. Check it out.
http://www.youtube.com/watch?v=11Wx25Mk-Ek

Fictional Interview - Great Way to Market

Steve McKinzie, Library Director at Catawba College, shared an interview recently posted in Against the Grain. It was a fictional interview. The names of the library, its director, the issues involved, and the project are real and accurate, but the interview itself never actually happened. Steve actually wrote the questions and the answers as a way to highlight and explain the Catawba Library renovation experience. This could be a great way to highlight a new service or program at your library. Here's the link if you'd like to check out the interview.
http://www.against-the-grain.com/TOCFiles/v20-6_SteveMckenzie.pdf

Clunkers for Cash

Today I was thinking about the Clunkers for Cash project. Might this be a great time for libraries to publicize their online resources - ones that help folks select what car to buy. The newspaper might even write up a story. Just a thought for a very hot day here in NC.

A Place for Great Ideas!

Swap and Chat once again returns to NCLA. Tables will be set up in the exhibit hall giving conference participants an opportunity to view publicity materials and share ideas with their colleagues. All types of libraries are encouraged to submit samples of their public relations materials for swapping - the more participation the better the swap.


Be sure to enter the Swap and Chat Best of Show. Submit your favorite publicity promotional piece in any of the following categories: annual reports, bibliographies, booklists, calendars, fundraising materials, general brochures, newsletters, program and event materials, web site promotional materials and this year's new category promotional video. The video entry must be submitted on a flash drive. Judges will select winners based on content, originality, design, format and effectiveness. I've attached a file with some of last year's winners. Thought you might enjoy!

Bestofshow07

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Show Your Support | geekthelibrary.org

You might find this interesting. A new campaign by OCLC on developing support for public libraries. The fact section could be really helpful in developing key messages. http://geekthelibrary.org/index.html

Libraries on The Today Show

If you didn't catch this segment on the Today show - check it out. Fabulous. Of course it tells a story that we all know, but it's great to see others understand the necessity of libraries in today's world.
http://today.msnbc.msn.com/id/26184891/vp/31237988#31237988
Libraries lend a hand in tough times
June 11: In this recession, public libraries are seeing an increase in traffic and playing a new role in helping people find work. NBC’s Peter Alexander reports.

Branford Marsalis Promotes Summer Reading

Thought everyone might enjoy our summer reading promotional video with Branford Marsalis. He was so gracious and enthusiastic during our filming, even though he had just returned from a very strenuous tour in California. WTVD, a local tv station, and UNC-TV, public television have both agreed to air the psa throughout the summer. The children in the video have parents who work in our Department.
Check it out: http://www.youtube.com/user/statelibrarync