Monday, August 31, 2009

Promotional Video

I was thinking about our new category in the Best of Show this year - videos. This one from the Colingswood Library is fabulous - funny, creative, promotional! What a great way to advertise a fundraiser. Check it out.

Wednesday, August 19, 2009

Fictional Interview - Great Way to Market

Steve McKinzie, Library Director at Catawba College, shared an interview recently posted in Against the Grain. It was a fictional interview. The names of the library, its director, the issues involved, and the project are real and accurate, but the interview itself never actually happened. Steve actually wrote the questions and the answers as a way to highlight and explain the Catawba Library renovation experience. This could be a great way to highlight a new service or program at your library. Here's the link if you'd like to check out the interview.

Tuesday, August 11, 2009

Clunkers for Cash

Today I was thinking about the Clunkers for Cash project. Might this be a great time for libraries to publicize their online resources - ones that help folks select what car to buy. The newspaper might even write up a story. Just a thought for a very hot day here in NC.