Thursday, December 9, 2010
Monday, November 15, 2010
Thursday, October 14, 2010
"The Public Library Marketing Toolkit aims to help librarians develop successful, actionable, and sustainable marketing plans, even if they don't have backgrounds in marketing or promotion. It includes many ready-to-use bookmarks, customizable posters, and fliers designed to save individual organizations the time and money of having materials created on-site. There's also a Flash commercial, along with patron-centric database descriptions for the library Website and links to training materials for both librarians and their users."
The Toolkit is available now, for free, from the ProQuest website at www.proquest.com/go/pltk.
Thursday, September 9, 2010
Also check out some great pictures of the event http://www.flickr.com/photos/asheborolibrary/sets/72157624915422124/show/
In addition we had a webinar to share great ideas on promoting your smartest card campaign. The webinar is now archived you can listen at https://sas.elluminate.com/p.jnlp?psid=2010-08-24.1120.M.025E2EF02EE18FEBA59A57DA84E1DF.vcr&sid=voffice
Put your thinking hats on - Poetry Month is in April - think about agencies you can partner with and programs you can provide to your public.
Friday, September 3, 2010
Check out all the resources we have available.
Download the poster or podcast
Or if you'd like to read about great ideas that our libraries have done in previous years check out the marketing toolkit section -"strategies p.4".
Wednesday, August 4, 2010
I've recently been working on some advocacy issues and often refer to PLA's toolkit - Libraries Prosper with Passion, Purpose and Persuasion! If you haven't had the opportunity to use this toolkit - it's great. You might want to check it out - available for purchase from ALA.
Wednesday, June 30, 2010
Tuesday, June 22, 2010
Thursday, May 20, 2010
Monday, May 3, 2010
North Carolinians visited public libraries 44 million times last year, which is equivalent to filling the Dean Dome 2,023 times, the RBC Center 2,231 times, or Carter Finley Stadium 733 times.
There were almost 5 times as many visitors to North Carolina's public libraries (44.1 million) than visitors to the Great Smoky Mountains National Park (9.2 million --the most visited national park in the coutnry.)
Fifteen times more people attended library programs than the record attendance at an ACC Men's Basketball Tournament.
So what community comparisons can you make in regards to your library services?
Thursday, April 22, 2010
Library Terms that Users Understand: http://www.jkup.net/terms.html
Monday, April 19, 2010
"The report shows the value of libaries in helping Americans combat the recession. It includes data from a January 2010 Harris Interactive Poll that provides compelling evidence that a decade-long trend of increasing library use is continuing- and even accelerating during economic hard times. More than 223 million Americans feel thatt because it provides free access to materials and resources, the public library plays an important role in giving everyone a chance to succeed. So check out the report - maybe you can use some of the stats as a comparison to your library. Your local newspaper might be interested! The full text of the report is available at http://tinyurl.com/State2010.
Tuesday, March 2, 2010
1. Libraries are for the educated.
2. The English term for library is confusing.
3. Libraries cost money, you have to pay for service.
4. There is a huge fear that libraries will pass on Personal information to governmental agencies.
5. Libraries have only English books.
6. Library use only -materials cannot leave the library.
Taking this and some of the cultural differences into consideration we can carefully plan our marketing efforts to the Hispanic community.
Tips On Preparing Marketing Materials
- Emphasize the visual. Use color.
- Emphasize the 4 F's - Free, Family, Food, Fun
- Use their language
- Get it down to basics
- Get help reviewing translations
Much more information can be found on library services for the Hispanic/Latino populations in the Spanish outreach section at WebJunction. The attached poster was done by the Moline Public Library and does an excellent job demonstrating the marketing tips.
Wednesday, February 17, 2010
Posted using ShareThis
Thought you might be interested in the recent article in Woman's Day magazine. It really exemplifies how powerful customer stories can be. I've seen some great newsletters in North Carolina that often include customer stories. Anyone have interesting ones they would like to share? Send them my way and I'll post. Remember most customers won't share until asked!
Wednesday, February 3, 2010
Friday, January 22, 2010