Someone recently shared this website which I found responds to many questions we often address. The site is intended to help library web developers decide how to label key resources and services in such a way that most users can understand them well enough to make productive choices. It compiles usability test data evaluating terminology on library websites, and suggests test methods and best practices for reducing cognitive barriers caused by terminology. I think this is very applicable to building design and signage also. The usability studies were fascinating. Looking at terms we often take for granted and how little they are understood by the public. It offers some great alternatives. check it out.
Library Terms that Users Understand: http://www.jkup.net/terms.html
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