"The Public Library Marketing Toolkit aims to help librarians develop successful, actionable, and sustainable marketing plans, even if they don't have backgrounds in marketing or promotion. It includes many ready-to-use bookmarks, customizable posters, and fliers designed to save individual organizations the time and money of having materials created on-site. There's also a Flash commercial, along with patron-centric database descriptions for the library Website and links to training materials for both librarians and their users."
The Toolkit is available now, for free, from the ProQuest website at www.proquest.com/go/pltk.
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