Brochures and More

I was doing some reading over the Thanksgiving holiday and came across an interesting article on designing brochures. Thought with the new year right around the corner, folks might be thinking about creating some new publicity materials. I loved the fact that the article stressed the importance of "gearing the language in the brochure to the customer." I think often we flip to our "library lingo" mode and don't focus on communicating with the customer.
Check it out at http://www.hbgraphics.com/articles/design_broch.htm