Monday, April 27, 2009

Promoting Your Library - Free & Easy Tips

With staff shortages and increased demands from library customers I've heard many library staff say, "we just don't have time to promote our library." So thought I might share these free, easy promotion tips - that don't take much time or money.

  • Use "sound bites" on your voicemail or e-mail signatures
  • Promote positive testimonials
  • Encourage letters to the editor
  • Distribute Library pr in unlikely places
  • Invite community leaders to library programs
  • Piggyback on other groups' communications
  • Encourage strategic Word of Mouth in your library
  • Supply talking points to staff that work with the public
  • Use targeted emails to promote library programs and services

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