Promoting Your Library - Free & Easy Tips

With staff shortages and increased demands from library customers I've heard many library staff say, "we just don't have time to promote our library." So thought I might share these free, easy promotion tips - that don't take much time or money.

• Use "sound bites" on your voicemail or e-mail signatures
• Promote positive testimonials
• Encourage letters to the editor
• Distribute Library pr in unlikely places
• Invite community leaders to library programs
• Piggyback on other groups' communications
• Encourage strategic Word of Mouth in your library
• Supply talking points to staff that work with the public
• Use targeted emails to promote library programs and services