Monday, March 31, 2008
Marketing in the Academic Library
Kathy Dempsey editor of Marketing Library Services reviewed in the March/April 08 issue the book Real-Life Marketing and Promotion Strategies in College Libraries: Connecting with Campus and Community. Dempsey shares, "the book isn't full of theories, but rather real actions that have worked for real librarians. Overall this is a wonderfully practical, useful book. It delivers proven practices that will help other academics."